About Dianna


Dianna Pozdniakov is an American accessories designer, luxury entrepreneur, and working mother. Daughter to Russian immigrants—her father Fima is a master tailor, and her mother Sofia was a consummate fashionista—Dianna developed a passion for meticulous Old World construction and impeccable style at an early age.

As an accomplished professional architect in New York City, Dianna found herself walking into board rooms and conferences with a canvas ant-print Dali tote from MOMA – and it didn’t feel right. She desired a functional and professional handbag that would help organize her busy day and give her a sense of confidence, but she couldn’t find a stylish bag that reflected her values of style and craftsmanship mixed with modern-day practicality on the market.

From that desire and drive, Sofia Fima was born. Utilizing architectural techniques such as three dimensional animation software and physical mockups, and driven by a calling to inspire and empower her fellow professional women, Dianna creates timeless bags focused on interior organization, structure, and exterior versatility and style. Living in Lewiston, Maine, with her husband and daughter, Dianna continues her mission. Her line is made by hand in the United States using Italian leather and artisan craftsmanship.


The Power of Women

We are proud to be part of the Female Founder Collective, a network of businesses led by women, supporting women. Their mission is to enable and empower female owned and led businesses to positively impact our communities, both socially and economically.

Women have the power to change the world. From our purchasing decisions as consumers to the leadership and employment opportunities we offer as business owners, women are an incredible and undeniable force. More than 11.6 million firms are owned by women, which translates into 9 million jobs and $1.7 trillion in sales. Women reinvest income in their families and communities at higher rates than men.

By increasing the wealth and opportunities for women-owned businesses, we can significantly impact our communities for the better.

This recognizable seal makes it known that we are a female-founded company.